Applying service performance guarantees to reduce risk perception in the purchase and consumption of higher education / Nooraini Mohamad Sheriff and Faridah Hassan
The intangible nature of education is one contributor to consumers’ perception of risk prior to their purchase and consumption. This risk includes: functional risk, financial risk, temporal risk, physical risk, psychological risk and social risk. The presence of these risks often makes consumer eval...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ACRULeT, Faculty of Education & UiTM Press
2006
|
| Online Access: | http://ir.uitm.edu.my/id/eprint/6645/ http://ir.uitm.edu.my/id/eprint/6645/ http://ir.uitm.edu.my/id/eprint/6645/1/AJ_NOORAINI%20MOHAMAD%20SHERIFF%20AJUE%2006.pdf |