Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz
Consumers’ expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumer’s expectations has become a managerial concern. Window display is one of the marketing methods that sells in silence, helps better decision making and im...
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| Format: | Article |
| Language: | English |
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Faculty of Architecture, Planning and Surveying
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/8674/ http://ir.uitm.edu.my/id/eprint/8674/1/AJ_NOR%20AISHAH%20ZAHA%20ZAINAL%20ABIDIN%20AJEBS%2012.pdf |