E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar
Trust was often cited as the main reason why many customers are still sceptical about some online vendors The purpose of this paper is to identify the elements of trust in ecommerce interactions and how far the element of trust has influence a business transactions electronically. A survey was co...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Excellence and UPENA
2010
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/874/ http://ir.uitm.edu.my/id/eprint/874/1/AJ_MOHD%20SAZILI%20SHAHIBI%20BMQR%20IBE%2010.pdf |