An exploratory study on the relationship between involvement and attitude towards tv advertisements with Islamic symbols and purchase intent.
The exploratory study was conducted to examine the impact of involvement and attitude towards Television (TV) advertisements (ads) with Islamic symbols to that of purchase intent. Specifically the study examines i) the level of involvement towards TV ads, ii) the attitude towards TV ads, iii) the re...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10491/ http://journalarticle.ukm.my/10491/ http://journalarticle.ukm.my/10491/1/16155-45310-1-SM.pdf |