Measuring reliability and validity of instrument: the dimensions of advertising literacy in determining the advertising literacy index
Advertising literacy has been a topic of discussion for decades long and up till today, the subject is still debated on. In fact, the dimensions of advertising literacy have evolved along with its many factors and varied key terms. Thus, this study was conducted to identify the key dimensions intact...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/10548/ http://journalarticle.ukm.my/10548/ http://journalarticle.ukm.my/10548/1/16972-49248-2-PB.pdf |