Transforming political advertising in Malaysia: strategizing political advertisements towards first-time and young voters in Malaysian GE 14
Undoubtedly, the 2013 Malaysia’s general election campaign marked to have significantly increased in budget, and much was contributed to advertising. The general election 2013 was noted to be among the most interesting campaign, with salient competitive campaign among the two coalition political par...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/10552/ http://journalarticle.ukm.my/10552/ http://journalarticle.ukm.my/10552/1/17002-49255-2-PB.pdf |