Effect of rational and emotional framing on highly involved audience in severe crisis situation: an experimental study on MH370
Rational and Emotional framing is an important crisis response strategy (CRS) used by organisations in its effort to minimize damage and reputational threat of a crisis. The framing effect of a message is crucial not only in influencing the audience attitude towards the organization, but also behavi...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
|
Online Access: | http://journalarticle.ukm.my/10569/ http://journalarticle.ukm.my/10569/ http://journalarticle.ukm.my/10569/1/18638-54351-2-PB.pdf |