Beauty ideals, myths and sexisms: a feminist stylistic analysis of female representations in cosmetic names
Cosmetic names today carry more than just information on products’ functions or ingredients; they carry dreams, fantasy and stereotypical beliefs of femininity. This study intends to investigate gender representation through advertising language from the perspective of Mills’ (1996) Feminist Styl...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2017
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Online Access: | http://journalarticle.ukm.my/10656/ http://journalarticle.ukm.my/10656/ http://journalarticle.ukm.my/10656/1/11607-47845-2-PB.pdf |