The effects of marketing stimuli factors on consumers’ perceived value and purchase of organic food in Malaysia
The aim of this study is to examine the effects of marketing stimuli factors on consumers’ perceived value and subsequently on their actual purchase of organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, availability, s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10815/ http://journalarticle.ukm.my/10815/ http://journalarticle.ukm.my/10815/1/11559-48417-1-PB.pdf |