An exploration on the process of brand identity building in the context of Malaysian cafe
Identity is vital when communication takes place. Thus, building a strong brand identity has become a prime marketing concern for many business owners. In previous years, the focus was on the communication between the organisation and the customers. This study extended previous research by focusi...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
|
| Online Access: | http://journalarticle.ukm.my/12245/ http://journalarticle.ukm.my/12245/ http://journalarticle.ukm.my/12245/1/26128-78656-1-PB.pdf |