Exploring the characteristics of healthy lifestyle campaign on social media: a case study on FIT Malaysia
Through the establishment of FIT Malaysia, the Malaysian Ministry of Youth and Sports (MOYS) aimed to ensure the adoption of healthy lifestyles by all Malaysians particularly youth, with initiatives to provide a variety of sports and fitness activities. This paper discusses the characteristics of th...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/13923/ http://journalarticle.ukm.my/13923/ http://journalarticle.ukm.my/13923/1/31046-116761-1-PB.pdf |