Individual factors that predict customer-orientation behaviour of Malaysian life insurance agents
The topic of customer-orientation has increasingly attracted interest in both academic marketing research and practice. One major factor which has been increasingly discussed as an important driver of a salespeople’s customerorientation is individual factor. In this study we examine the influence of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2005
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| Online Access: | http://journalarticle.ukm.my/1765/ http://journalarticle.ukm.my/1765/ http://journalarticle.ukm.my/1765/1/Jp24-06.pdf |