Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah

The objective of the study is to identify features of a mall which make it attractive for shopping. Three shopping malls in Klang Valley had been chosen, which are Suria KLCC at Kuala Lumpur, Mid Valley Megamall at Petaling Jaya and Berjaya Times Square at Bukit Bintang. This study try to identif...

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Bibliographic Details
Main Authors: Khairul Anuar Mohd Ali, Juliana Ong Poh Ling
Format: Article
Published: Penerbit ukm 2010
Online Access:http://journalarticle.ukm.my/1963/
http://journalarticle.ukm.my/1963/