The effects of gender advertising on brand image: the Malaysian context
It is said that gender advertising has caused construction of gender ideals in our society. It forms what are the acceptable and non acceptable temperaments, abilities, skills, activities and behaviors of both genders. Gender advertising has also helped form a tool in advertising, namely gender targ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2011
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| Online Access: | http://journalarticle.ukm.my/2216/ http://journalarticle.ukm.my/2216/ http://journalarticle.ukm.my/2216/1/V27_1_9.pdf |