APA (7th ed.) Citation

Mohd. Helmi Abd. Rahim, Normah Mustaffa, & Lee, S. M. (2011). The effects of gender advertising on brand image: The Malaysian context. Universiti Kebangsaan Malaysian.

Chicago Style (17th ed.) Citation

Mohd. Helmi Abd. Rahim, Normah Mustaffa, and Sze Mun Lee. The Effects of Gender Advertising on Brand Image: The Malaysian Context. Universiti Kebangsaan Malaysian, 2011.

MLA (8th ed.) Citation

Mohd. Helmi Abd. Rahim, et al. The Effects of Gender Advertising on Brand Image: The Malaysian Context. Universiti Kebangsaan Malaysian, 2011.