Ethical perception of golden rice in Malaysia

Golden rice was developed by the insertion of carrot gene into rice to solve vitamin A deficiency problem. Past studies have shown that consumer acceptance of genetically modified (GM) food is driven by many factors, of which moral aspects was found to be an important predictor or sometimes referr...

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Bibliographic Details
Main Authors: Latifah Amin, Noor Ayuni Ahmad Azlan, Jamil Ahmad, Abdul Latif Samian, Mohamad Sabri Haron
Format: Article
Language:English
Published: Environmental Management Society, Malaysia 2010
Online Access:http://journalarticle.ukm.my/2361/
http://journalarticle.ukm.my/2361/
http://journalarticle.ukm.my/2361/1/MJEM_2010_2__6_Latifah__F_.pdf