Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
Past research portrayed quality orientation and market orientation as a functional discipline treated as separate orientations of the firm without any clear linkages. No relationship was apparent, eventhough these two orientations actually share a common goal, which is to generate high customer...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2002
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| Online Access: | http://journalarticle.ukm.my/2478/ http://journalarticle.ukm.my/2478/ http://journalarticle.ukm.my/2478/1/JP21-05.pdf |