Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma

Past research portrayed quality orientation and market orientation as a functional discipline treated as separate orientations of the firm without any clear linkages. No relationship was apparent, eventhough these two orientations actually share a common goal, which is to generate high customer...

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Main Authors: Mohd. Ashari Idris, Aliah Hanim M. Salleh
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2002
Online Access:http://journalarticle.ukm.my/2478/
http://journalarticle.ukm.my/2478/
http://journalarticle.ukm.my/2478/1/JP21-05.pdf
id ukm-2478
recordtype eprints
spelling ukm-24782016-12-14T06:31:44Z http://journalarticle.ukm.my/2478/ Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma Mohd. Ashari Idris, Aliah Hanim M. Salleh, Past research portrayed quality orientation and market orientation as a functional discipline treated as separate orientations of the firm without any clear linkages. No relationship was apparent, eventhough these two orientations actually share a common goal, which is to generate high customer value for the firm. Past research also did not link these two orientations in a specific and detailed manner. This article therein discusses an integration of these two concepts from a theoretical perspective, and suggests an empirical framework for future studies. This framework merges the core elements of quality orientation and market orientation into an integrated model that clarifies how these elements can be mobilised to generate the firm’s competitive advantage. “Core elements of quality orientation” are proposed to be measured by four constructs comprising process optimisation and product reliability to capture the ‘operations focus’ dimension, and design optimisation and market advantage to capture the ‘external focus’ dimension. “Core elements of market orientation” will comprise five constructs, namely customer orientation, competitor orientation, technology orientation and innovation orientation, as well as organisational co-ordination. This model is also designed to frame the analysis and explain what, how and why the elements of TQM and market orientation can help to predict the firm’s performance. A set of eight propositions is also given to guide future research Penerbit Universiti Kebangsaan Malaysia 2002-07 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/2478/1/JP21-05.pdf Mohd. Ashari Idris, and Aliah Hanim M. Salleh, (2002) Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma. Jurnal Pengurusan, 21 . pp. 95-122. ISSN 0127-2713 http://www.ukm.my/penerbit/jurus.htm
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description Past research portrayed quality orientation and market orientation as a functional discipline treated as separate orientations of the firm without any clear linkages. No relationship was apparent, eventhough these two orientations actually share a common goal, which is to generate high customer value for the firm. Past research also did not link these two orientations in a specific and detailed manner. This article therein discusses an integration of these two concepts from a theoretical perspective, and suggests an empirical framework for future studies. This framework merges the core elements of quality orientation and market orientation into an integrated model that clarifies how these elements can be mobilised to generate the firm’s competitive advantage. “Core elements of quality orientation” are proposed to be measured by four constructs comprising process optimisation and product reliability to capture the ‘operations focus’ dimension, and design optimisation and market advantage to capture the ‘external focus’ dimension. “Core elements of market orientation” will comprise five constructs, namely customer orientation, competitor orientation, technology orientation and innovation orientation, as well as organisational co-ordination. This model is also designed to frame the analysis and explain what, how and why the elements of TQM and market orientation can help to predict the firm’s performance. A set of eight propositions is also given to guide future research
format Article
author Mohd. Ashari Idris,
Aliah Hanim M. Salleh,
spellingShingle Mohd. Ashari Idris,
Aliah Hanim M. Salleh,
Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
author_facet Mohd. Ashari Idris,
Aliah Hanim M. Salleh,
author_sort Mohd. Ashari Idris,
title Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
title_short Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
title_full Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
title_fullStr Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
title_full_unstemmed Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
title_sort membina integrasi antara elemen teras tqm dengan orientasi pasaran dan hubungannya dengan prestasi firma
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2002
url http://journalarticle.ukm.my/2478/
http://journalarticle.ukm.my/2478/
http://journalarticle.ukm.my/2478/1/JP21-05.pdf
first_indexed 2023-09-18T19:36:10Z
last_indexed 2023-09-18T19:36:10Z
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