Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma

Past research portrayed quality orientation and market orientation as a functional discipline treated as separate orientations of the firm without any clear linkages. No relationship was apparent, eventhough these two orientations actually share a common goal, which is to generate high customer...

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Bibliographic Details
Main Authors: Mohd. Ashari Idris, Aliah Hanim M. Salleh
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2002
Online Access:http://journalarticle.ukm.my/2478/
http://journalarticle.ukm.my/2478/
http://journalarticle.ukm.my/2478/1/JP21-05.pdf

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