Glocalisation of personal ads - gender identity construction of Malaysia adolescents
Globalisation and glocalisation of ads are observed to operate at two textual levels. The first level concerns the schematic genre while the second concerns the syntactic structure of personal ads. This article examines the process of homogenisation via conformity to the schematic structure of perso...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2007
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| Online Access: | http://journalarticle.ukm.my/315/ http://journalarticle.ukm.my/315/ http://journalarticle.ukm.my/315/1/1.pdf |