Glocalisation of personal ads - gender identity construction of Malaysia adolescents

Globalisation and glocalisation of ads are observed to operate at two textual levels. The first level concerns the schematic genre while the second concerns the syntactic structure of personal ads. This article examines the process of homogenisation via conformity to the schematic structure of perso...

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Main Authors:	Bahiyah Dato‟ Hj. Abdul Hamid, Kesumawati A. Bakar
Format:	Article
Language:	English
Published:	2007
Online Access:	http://journalarticle.ukm.my/315/ http://journalarticle.ukm.my/315/ http://journalarticle.ukm.my/315/1/1.pdf

id	ukm-315
recordtype	eprints
spelling	ukm-3152016-12-14T06:27:01Z http://journalarticle.ukm.my/315/ Glocalisation of personal ads - gender identity construction of Malaysia adolescents Bahiyah Dato‟ Hj. Abdul Hamid, Kesumawati A. Bakar, Globalisation and glocalisation of ads are observed to operate at two textual levels. The first level concerns the schematic genre while the second concerns the syntactic structure of personal ads. This article examines the process of homogenisation via conformity to the schematic structure of personal ads. Through a quantitative and qualitative analyses of adolescents‟ ads, findings demonstrate how adolescent advertisers stretch the boundaries of the personal ad genre, negotiate normative constraints on their communicative task. The findings of this study showed that Malaysian adolescents are not constantly confused and ambivalent of their personal identity. 2007 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/315/1/1.pdf Bahiyah Dato‟ Hj. Abdul Hamid, and Kesumawati A. Bakar, (2007) Glocalisation of personal ads - gender identity construction of Malaysia adolescents. Jurnal Komunikasi, 23 . pp. 41-56. ISSN 0128-1496 http://www.ukm.my/jkom
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Globalisation and glocalisation of ads are observed to operate at two textual levels. The first level concerns the schematic genre while the second concerns the syntactic structure of personal ads. This article examines the process of homogenisation via conformity to the schematic structure of personal ads. Through a quantitative and qualitative analyses of adolescents‟ ads, findings demonstrate how adolescent advertisers stretch the boundaries of the personal ad genre, negotiate normative constraints on their communicative task. The findings of this study showed that Malaysian adolescents are not constantly confused and ambivalent of their personal identity.
format	Article
author	Bahiyah Dato‟ Hj. Abdul Hamid, Kesumawati A. Bakar,
spellingShingle	Bahiyah Dato‟ Hj. Abdul Hamid, Kesumawati A. Bakar, Glocalisation of personal ads - gender identity construction of Malaysia adolescents
author_facet	Bahiyah Dato‟ Hj. Abdul Hamid, Kesumawati A. Bakar,
author_sort	Bahiyah Dato‟ Hj. Abdul Hamid,
title	Glocalisation of personal ads - gender identity construction of Malaysia adolescents
title_short	Glocalisation of personal ads - gender identity construction of Malaysia adolescents
title_full	Glocalisation of personal ads - gender identity construction of Malaysia adolescents
title_fullStr	Glocalisation of personal ads - gender identity construction of Malaysia adolescents
title_full_unstemmed	Glocalisation of personal ads - gender identity construction of Malaysia adolescents
title_sort	glocalisation of personal ads - gender identity construction of malaysia adolescents
publishDate	2007
url	http://journalarticle.ukm.my/315/ http://journalarticle.ukm.my/315/ http://journalarticle.ukm.my/315/1/1.pdf
first_indexed	2023-09-18T19:29:38Z
last_indexed	2023-09-18T19:29:38Z
_version_	1777404874715037696

Glocalisation of personal ads - gender identity construction of Malaysia adolescents

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