Characterisation and leitmotif: archetypal imageries in Malaysian festival Tv advertisements
This paper seeks to analyse archetypal imageries in some TV advertisements that are produced in conjunction with religious festivals and the Independence Day celebrations in Malaysia.Adopting literary archetypes as key concepts, the advertisement texts are textually analysed, focussing on the recur...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Social Sciences & Humanities, UKM.
2011
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| Online Access: | http://journalarticle.ukm.my/3250/ http://journalarticle.ukm.my/3250/ http://journalarticle.ukm.my/3250/1/V27_2_3.pdf |