Mengenal pasti masalah konflik bahagian kreatif dan bahagian pengurusan akaun agensi-agensi periklanan di Malaysia: perspektif personel bahagian kreatif

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Bibliographic Details
Main Author: Mohd. Helmi Abd. Rahim
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1997
Online Access:http://journalarticle.ukm.my/4786/
http://journalarticle.ukm.my/4786/
http://journalarticle.ukm.my/4786/1/V15_1.pdf