User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM
2005
|
| Online Access: | http://journalarticle.ukm.my/5002/ http://journalarticle.ukm.my/5002/ http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf |