Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of th...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM
2008
|
| Online Access: | http://journalarticle.ukm.my/5051/ http://journalarticle.ukm.my/5051/ http://journalarticle.ukm.my/5051/1/03.pdf |