Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs

Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of th...

Full description

Bibliographic Details
Main Authors:	Husnayati Hussin, Rafidah Mohd Nor, Mohd Adam Suhaimi
Format:	Article
Language:	English
Published:	Penerbit UKM 2008
Online Access:	http://journalarticle.ukm.my/5051/ http://journalarticle.ukm.my/5051/ http://journalarticle.ukm.my/5051/1/03.pdf

id	ukm-5051
recordtype	eprints
spelling	ukm-50512016-12-14T06:37:39Z http://journalarticle.ukm.my/5051/ Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs Husnayati Hussin, Rafidah Mohd Nor, Mohd Adam Suhaimi, Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the Diffusion of Innovation Model by Rogers’s. The objective is to determine the relationship between perceived attributes of e-commerce and the adoption decision by SMEs. A survey method was used to collect data whereby questionnaires were mailed to SME owners or managers in the manufacturing sector. The analysis on 107 responses shows that perceived relative advantage, perceived trialability, and perceived observability have significant influence on the willingness to adopt e-commerce. Penerbit UKM 2008 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5051/1/03.pdf Husnayati Hussin, and Rafidah Mohd Nor, and Mohd Adam Suhaimi, (2008) Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs. Jurnal Teknologi Maklumat dan Multimedia, 5 . pp. 107-125. ISSN 1823-0113 http://www.ukm.my/jitm/vol5_2008_107-125.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the Diffusion of Innovation Model by Rogers’s. The objective is to determine the relationship between perceived attributes of e-commerce and the adoption decision by SMEs. A survey method was used to collect data whereby questionnaires were mailed to SME owners or managers in the manufacturing sector. The analysis on 107 responses shows that perceived relative advantage, perceived trialability, and perceived observability have significant influence on the willingness to adopt e-commerce.
format	Article
author	Husnayati Hussin, Rafidah Mohd Nor, Mohd Adam Suhaimi,
spellingShingle	Husnayati Hussin, Rafidah Mohd Nor, Mohd Adam Suhaimi, Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
author_facet	Husnayati Hussin, Rafidah Mohd Nor, Mohd Adam Suhaimi,
author_sort	Husnayati Hussin,
title	Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_short	Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_full	Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_fullStr	Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_full_unstemmed	Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_sort	perceived attributes of e-commerce and the adoption decision: the case of malaysian smes
publisher	Penerbit UKM
publishDate	2008
url	http://journalarticle.ukm.my/5051/ http://journalarticle.ukm.my/5051/ http://journalarticle.ukm.my/5051/1/03.pdf
first_indexed	2023-09-18T19:43:13Z
last_indexed	2023-09-18T19:43:13Z
_version_	1777405729325449216

Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs

Similar Items