Visibility of PM Najib’s 100 days in office: a framing approach of his political branding identity
Political branding is gaining its popularity as it is competitive in terms of voters’ market. With the involvement of consumer or voters’ choices, the branding principles have been practically functional. This paper examined four main newspapers identifying the visibility of political branding attri...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2012
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| Online Access: | http://journalarticle.ukm.my/5872/ http://journalarticle.ukm.my/5872/ http://journalarticle.ukm.my/5872/1/V28_2_151-172.pdf |