Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists
This study centres on tourists’ satisfaction level; with specific attention given to their experience and expectation of 20 holiday attributes during their visits to Penang. The study adapts the model of Holiday Satisfaction (HOLSAT) to measure the difference between experience and expectation of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Social Sciences and Humanities, UKM,Bangi
2015
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| Online Access: | http://journalarticle.ukm.my/9170/ http://journalarticle.ukm.my/9170/ http://journalarticle.ukm.my/9170/1/7x.geografia-jul15-shidaomar-bi-edam.pdf |