Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists

This study centres on tourists’ satisfaction level; with specific attention given to their experience and expectation of 20 holiday attributes during their visits to Penang. The study adapts the model of Holiday Satisfaction (HOLSAT) to measure the difference between experience and expectation of...

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Main Authors:	Shida Irwana Omar, Diana Mohamad, Saliza Rozelee, Badaruddin Mohamed
Format:	Article
Language:	English
Published:	Faculty of Social Sciences and Humanities, UKM,Bangi 2015
Online Access:	http://journalarticle.ukm.my/9170/ http://journalarticle.ukm.my/9170/ http://journalarticle.ukm.my/9170/1/7x.geografia-jul15-shidaomar-bi-edam.pdf

id	ukm-9170
recordtype	eprints
spelling	ukm-91702016-12-14T06:49:11Z http://journalarticle.ukm.my/9170/ Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists Shida Irwana Omar, Diana Mohamad, Saliza Rozelee, Badaruddin Mohamed, This study centres on tourists’ satisfaction level; with specific attention given to their experience and expectation of 20 holiday attributes during their visits to Penang. The study adapts the model of Holiday Satisfaction (HOLSAT) to measure the difference between experience and expectation of holiday attributes. The attributes employed are categorised into four groups, namely accessibility, accommodation, tourist amenities and food/meals. Results are drawn from a questionnaire survey of 4170 domestic and international tourists who visited Penang in 2014. The data is analysed quantitatively using matrices that show the mean score of expectation, plotted against the mean score of experience on a two-dimensional axis. The significance of the results is determined using a paired t-test at a scale of 1:1000. A similar pattern of satisfaction and dissatisfaction level was detected for international and domestic tourists. Overall, the study observed similar satisfaction and dissatisfaction patterns for all attribute groups, for both international and domestic groups. Despite a slight difference in p values, both accessibility and accommodation attributes performed excellently, except for attribute [3] ‘availability of information for tourists at entry points’ as perceived by the domestic group. However, the results for food/meals and tourist amenities should be of interest to tourism service providers as these are the attributes that need to be significantly improved upon and enhanced in order to increase tourists’ positive experience; especially for the domestic group. Specific attention should be directed towards conserving the ocean and beaches, as they house many of the main tourism developments and activities. Faculty of Social Sciences and Humanities, UKM,Bangi 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9170/1/7x.geografia-jul15-shidaomar-bi-edam.pdf Shida Irwana Omar, and Diana Mohamad, and Saliza Rozelee, and Badaruddin Mohamed, (2015) Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists. Geografia : Malaysian Journal of Society and Space, 11 (7). pp. 70-81. ISSN 2180-2491 http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2015&vol=11&issue=7&ver=loc
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This study centres on tourists’ satisfaction level; with specific attention given to their experience and expectation of 20 holiday attributes during their visits to Penang. The study adapts the model of Holiday Satisfaction (HOLSAT) to measure the difference between experience and expectation of holiday attributes. The attributes employed are categorised into four groups, namely accessibility, accommodation, tourist amenities and food/meals. Results are drawn from a questionnaire survey of 4170 domestic and international tourists who visited Penang in 2014. The data is analysed quantitatively using matrices that show the mean score of expectation, plotted against the mean score of experience on a two-dimensional axis. The significance of the results is determined using a paired t-test at a scale of 1:1000. A similar pattern of satisfaction and dissatisfaction level was detected for international and domestic tourists. Overall, the study observed similar satisfaction and dissatisfaction patterns for all attribute groups, for both international and domestic groups. Despite a slight difference in p values, both accessibility and accommodation attributes performed excellently, except for attribute [3] ‘availability of information for tourists at entry points’ as perceived by the domestic group. However, the results for food/meals and tourist amenities should be of interest to tourism service providers as these are the attributes that need to be significantly improved upon and enhanced in order to increase tourists’ positive experience; especially for the domestic group. Specific attention should be directed towards conserving the ocean and beaches, as they house many of the main tourism developments and activities.
format	Article
author	Shida Irwana Omar, Diana Mohamad, Saliza Rozelee, Badaruddin Mohamed,
spellingShingle	Shida Irwana Omar, Diana Mohamad, Saliza Rozelee, Badaruddin Mohamed, Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists
author_facet	Shida Irwana Omar, Diana Mohamad, Saliza Rozelee, Badaruddin Mohamed,
author_sort	Shida Irwana Omar,
title	Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists
title_short	Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists
title_full	Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists
title_fullStr	Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists
title_full_unstemmed	Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists
title_sort	holiday satisfaction in penang, malaysia: a quantitative perspective analysis of international and domestic tourists
publisher	Faculty of Social Sciences and Humanities, UKM,Bangi
publishDate	2015
url	http://journalarticle.ukm.my/9170/ http://journalarticle.ukm.my/9170/ http://journalarticle.ukm.my/9170/1/7x.geografia-jul15-shidaomar-bi-edam.pdf
first_indexed	2023-09-18T19:54:11Z
last_indexed	2023-09-18T19:54:11Z
_version_	1777406419314671616

Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists

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