The impact of customer trust and perception of security and privacy on the acceptance of online banking services: structural equation modeling approach
The present study aimed to investigate the impact of security and privacy perceptions on bank customers’ trust to accept and adopt online banking services. Specifically, the investigation in the study focused on the factors affecting customers’ trust to accept and use online banking services. In ord...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Malaysia Pahang
2018
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/21405/ http://umpir.ump.edu.my/id/eprint/21405/ http://umpir.ump.edu.my/id/eprint/21405/1/The%20impact%20of%20customer%20trust%20and%20perception%20of%20security%20and%20privacy%20on%20the%20acceptance.pdf |