Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance

Although the food industry is considered to be one of the sectors that contribute to the increase in country’s economy, research has also found that a relative 26.16% of independent restaurants failed during the first year of operation due to several factors such as failure to implement innovation i...

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Main Authors:	Tengku Auwalul Hawa, Yahya, Diyana, Kamarudin, Nor Suraini, Mohd Hassan
Format:	Conference or Workshop Item
Language:	English
Published:	Future Academy 2019
Subjects:	HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/25756/ http://umpir.ump.edu.my/id/eprint/25756/ http://umpir.ump.edu.my/id/eprint/25756/1/Marketing%20Strategy%2C%20Technological%20Innovation%20and%20Inventory%20Management.pdf

id	ump-25756
recordtype	eprints
spelling	ump-257562019-08-28T08:50:25Z http://umpir.ump.edu.my/id/eprint/25756/ Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance Tengku Auwalul Hawa, Yahya Diyana, Kamarudin Nor Suraini, Mohd Hassan HD Industries. Land use. Labor Although the food industry is considered to be one of the sectors that contribute to the increase in country’s economy, research has also found that a relative 26.16% of independent restaurants failed during the first year of operation due to several factors such as failure to implement innovation in the management. This paper aims to study the significant relationship between factors that influenced and affected the performance of restaurants in Malaysia. The attributes were classified as marketing strategy, technological innovation and inventory management in the business itself. Three regions were utilized as specific research samples, specifically Kuantan, Temerloh and Rompin, which is the eastern part of Malaysia. The research found that there is a correlation between marketing strategy, technological innovation and inventory management to restaurant performance. Branding, product marketing, price considerations and location, all form part of the customer proposition. The study ascertained that the role of the marketing channels not only focuses on the demand satisfaction by offering goods, but also need to stimulate demand through information, creating proximity and promotion by customer. Future Academy 2019 Conference or Workshop Item PeerReviewed pdf en cc_by_nc_4 http://umpir.ump.edu.my/id/eprint/25756/1/Marketing%20Strategy%2C%20Technological%20Innovation%20and%20Inventory%20Management.pdf Tengku Auwalul Hawa, Yahya and Diyana, Kamarudin and Nor Suraini, Mohd Hassan (2019) Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance. In: The European Proceedings of Social & Behavioural Sciences EpSBS: ICBSI 2018 - International Conference on Business Sustainability and Innovation, 17-19 October 2018 , Bayan Baru, Penang, Malaysia. pp. 530-537., LXV. ISSN 2357-1330 https://doi.org/10.15405/epsbs.2019.08.53
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Malaysia Pahang
building	UMP Institutional Repository
collection	Online Access
language	English
topic	HD Industries. Land use. Labor
spellingShingle	HD Industries. Land use. Labor Tengku Auwalul Hawa, Yahya Diyana, Kamarudin Nor Suraini, Mohd Hassan Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance
description	Although the food industry is considered to be one of the sectors that contribute to the increase in country’s economy, research has also found that a relative 26.16% of independent restaurants failed during the first year of operation due to several factors such as failure to implement innovation in the management. This paper aims to study the significant relationship between factors that influenced and affected the performance of restaurants in Malaysia. The attributes were classified as marketing strategy, technological innovation and inventory management in the business itself. Three regions were utilized as specific research samples, specifically Kuantan, Temerloh and Rompin, which is the eastern part of Malaysia. The research found that there is a correlation between marketing strategy, technological innovation and inventory management to restaurant performance. Branding, product marketing, price considerations and location, all form part of the customer proposition. The study ascertained that the role of the marketing channels not only focuses on the demand satisfaction by offering goods, but also need to stimulate demand through information, creating proximity and promotion by customer.
format	Conference or Workshop Item
author	Tengku Auwalul Hawa, Yahya Diyana, Kamarudin Nor Suraini, Mohd Hassan
author_facet	Tengku Auwalul Hawa, Yahya Diyana, Kamarudin Nor Suraini, Mohd Hassan
author_sort	Tengku Auwalul Hawa, Yahya
title	Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance
title_short	Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance
title_full	Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance
title_fullStr	Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance
title_full_unstemmed	Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance
title_sort	marketing strategy, technological innovation and inventory management towards malaysia’s food industry performance
publisher	Future Academy
publishDate	2019
url	http://umpir.ump.edu.my/id/eprint/25756/ http://umpir.ump.edu.my/id/eprint/25756/ http://umpir.ump.edu.my/id/eprint/25756/1/Marketing%20Strategy%2C%20Technological%20Innovation%20and%20Inventory%20Management.pdf
first_indexed	2023-09-18T22:39:44Z
last_indexed	2023-09-18T22:39:44Z
_version_	1777416834867265536

Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance

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