Perception on E-CRM features for airline websites in Malaysia: some empirical evidence
Currently, customers increasingly choose the websites to search and purchase flight tickets. This paper attempts to investigate the website quality in terms of e-CRM features that support online transactions for the purchase of flight tickets in Malaysia. The focus is on the features that support pr...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/57404/ http://irep.iium.edu.my/57404/ http://irep.iium.edu.my/57404/1/57404_Perception%20on%20E-CRM.pdf |