The influence of destination personality on brand image evaluation among archaeological tourists
Archaeological tourism is becoming increasingly important to the Malaysian tourism industry with the recognition of the Lenggong Valley as UNESCO’s World Heritage Site. This research focuses on the use of the Aaker’s (1997) brand personality concept, or in this context destination personality, in br...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Kebangsaan Malaysian
2015
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| Online Access: | http://journalarticle.ukm.my/9105/ http://journalarticle.ukm.my/9105/ http://journalarticle.ukm.my/9105/1/V31_1_7.pdf |